A day from now the first new Star Wars movie in nearly seven years is being released, and in my universe, there’s barely a ripple.

Compare to even the noise made around each of the last trilogy’s film releases, this is an odd silence. No doubt it’s happening out there, but the noise isn’t reaching me, arguably a key target market. Maybe that explains why, because they know I am already going to see it, regardless.

But my suspicion is that’s not the reason.

The silence I experience is because mass media is gone, having been replaced by a constellation of social media accounts shouting opinions to attract attention. Ironically, that amplified outrage is very reason why I don’t participate any more more (although you can find me as @saila on most of the original networks and they’re offshoots, and I’m using @crsaila to sit on a few others).

For the first time in my life, I am realizing, I am no longer present in the media landscape.

There’s more to this, but I can’t seem to get the words for it today, so I’ll end with this: A story I commenting on a “controversy” that in my ignorance of it, reminded me, too, of why I avoid this new media landscape and sit in silence.