alias:saila

Craig Saila is a design strategy leader who has spent more than 25 years helping organizations create experiences that actually work for the people using them.

For his entire career he's been drawn to understanding how technology helps people connect. Working first as a journalist, he covered the people building it before shifting to actively shaping what the web would become. With today's rapid evolution of technology, he's as engaged as ever in understanding how to design experiences that work for the people using them.

Currently, that's through his work leading Lightspeed's global wholesale design group, connecting some of the world's biggest brands and retailers through a platform built around how people actually buy and sell.

Prior to that, he led TD Bank's design team in a complete reimagination of its mobile banking app, and spent nearly six years at CBC leading the creation of entirely new digital experiences used by nearly 25 million Canadians.

His curiosity has continually led him to explore new problems worth solving: He helped pioneer some of the world's first mobile news apps, co-created Facebook and Twitter's first media experiments, and contributed to the W3C specifications that shaped how the modern web was built.

Craig has spoken widely about design and technology, taught UX design at OCAD University, was a founding board member of Code for Canada, and graduated from Toronto Metropolitan University with a degree in journalism.

(He also misses being able to freely use his second favourite punctuation mark¹ without causing people to wonder if he wrote it himself.)